HEALTHCARE AND EMERGING TRENDS
Healthcare is an industry that
affects everyone, but one that has historically had a reputation for
less-than-positive customer experiences. However, customer experience is now
becoming a focus of many healthcare companies and clinics. Doctors, hospitals, and
health companies now have insight into all factors that can affect the patient’s
health.
Advance
Technology in Hospitals
Advances in technology have
created a new wave of products to improve patient comfort and care. Technology
has alleviated some of the pressure on healthcare providers and once again put
customers in control. Smart technology comes in varied forms to increase
comfort, efficiency and decrease risks. Hospitals in few countries have started
using self-adjusting smart beds that adjust itself to the correct pressure and support
for each patient’s preferences and condition. Smart devices and applications
will continue to grow and spread throughout the healthcare field.
Telehealth
According
to Definitive Healthcare’s 2017 Inpatient Telemedicine study, over 70 per cent of
consumers would rather use video than visit their primary care provider in
person. Telehealth is already growing fast, accounting for almost $22B in
2017, and it is expected to reach $93.45B by 2026.
Cybersecurity
An
increase in mergers and acquisitions have created new vulnerabilities in
information sharing. In 2018 alone, we saw many data breaches that exploited
healthcare records; eight of those breaches exposed over 500,000 healthcare
records, and three of those breaches revealed over a million. These attacks are
high-profile and often highly-targeted, with the majority being financially
motivated. Healthcare is already high stakes with personal, sensitive data –
and will continue to be the main target for attacks in the coming year
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